Monday to Friday
Irit Garty & Isaac Layish
Monday to Friday is a week in pictures, a diary
consisting of snapshots of everyday life in politics, sports, media
and law, as provided by the free newspaper Metro. This
paper is distributed in the entrance to the underground transport
system in various major cities (in this case London and Helsinki)
and consumed for the duration of one journey
only usually by people on their way to work
as the most base and reduced form of a news flash on
the latest events.
After discovering that a similar paper under the same name is published
in Finland as well as in London, we decided to synchronize the two
over the duration of a week. We wanted to see what issues would
arise by comparing two identical formats with parallel target audiences,
each creating their own metropolitan bubble of reality.
In London the paper has a lifetime each day of approximately two
hours until it runs out, disappearing into the city, whereas in
Helsinki it is recycled by the public and hung on the handles and
bars inside the train carriages, ready for re-consumption.
In a reversal of the idea of magic ink,
whereas a written message appears only after time has passed and
the letter arrived at its true addressee, we chose to remove the
titles, captions and any text from the front pages, leaving the
viewer with only the basic layout and press photographs visible
as evidence of life continuing to operate over ground. This was
done in an attempt to release the images and layout from functioning
as a form of moral or ideological instruction as they invariably
do together with their caption/text, even in a newspaper as seemingly
innocuous as Metro, and to supply more breathing space
for the emotional impact and personal meaning of each photo - hopefully
discovering the inner structure and layout of a newspapers
front page.
|